Open Rate = Total Unique Opens / Emails Sent: report_summary_open_rate: METRIC: NUMBER: mailchimp_automations; mailchimp_automations_emails; Report Summary Opens : The total number of opens for a campaign. Clicks per unique opens Percentage of recipients who opened your campaign and then clicked a link. Click Rate is kind of irrelevant. ... MailChimp Email Total Opens. Click To Open Rate (CTOR) is the percentage of unique clicks... Track this metric. Clicks. The number of unique opens divided by the total number of successful deliveries. The “Unique opens” percentage is the number of unique individuals that have opened your emails, divided by the total number of Delivered messages. Percentage of total recipients who clicked any tracked link in the campaign. We put together a list of 2018 statistics we found in MailChimp reports. Click-Through Rate (CTR) is the percentage of people who clicked a link in your email. Click this number in your report to open a list of subscribers who clicked. Looking for more visibility into your email performance? Unique Opens is each individual people who opened your email (they could have opened multiple times but will only display once). In this way we adjust counts for when image blocking is in place. Nope. Open Rate = (Total number unique opened ÷ Number of messages delivered) * 100; Open = tracking pixel loaded NOTE: If click is logged but no open is present, open is added to statistics. MailChimp is one of the leading email provider. MailChimp is an email service provider (ESP), which helps marketers send bulk emails to clients, customers, and other interested parties. ... All Opens is how many total opens your email has, including the contacts who opened it multiple times (viewed in a pane, opened fully). Step 2: Establish Your Average Open Rate. From this article you can learn: How to connect my MailChimp account with Slemma You can use this knowledge to turn your email marketing campaigns into a successful tool: 1. Clicked Number of recipients who clicked any tracked link. Compare how your emails are doing with the average unique open, click, and bounce rates for thousands of Mailchimp users. This is your baseline. Total … To calculate your average open rate during a specific period, add up all of your individual open rates, and divide by the total number of emails sent during that period. This market leader has a blend of advanced features and a well-organized, intuitive user interface. Open Rate is the percentage of people who opened your email in the first place. Following our example graph, this means that the Total Clicks (regardless of whether they come from the same Subscriber or not) are 1.110 while Unique Clicks (clicks per Subscriber) are 900. MailChimp’s researchers are constantly analyzing data to help you make the most of your marketing campaigns. Unique Opens. Email Total Opens (Custom data source) Email Unsubscribes. We also look at things like deliverability, open rate, conversion, and unsubscribe rate. Actual conversions obviously being as significant as anything else. SendGrid will store tracking data for unique open events for up to 7 days. Before we get into how to use these figures, let’s quickly clarify what they all mean. Mailchimp is a perfect option for experienced and novice email marketers. Now, you can calculate your average open rate (and averages for other statistics) over the past 1-4 quarters. Open Rate vs CTR vs CTOR: What’s The Difference? We typically put more weight into the Click-to-open rate (CTOR) which is the number of unique clicks divided by the number of unique opens. Unique Opens vs All Opens I am unable to sort by 'Date/Time' in Unique opens. 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